Crashing over the
unprecedented pace of the technological globalization, blogging is apparently
sitting a very heart of the modern society all over the globe. Well to say that
blogging is, as one of the advanced virtual communication tool, highly and easily
accessible to everyone which has become a mainstream part of our everyday
existence. Speaking of which, it is be of something that matters indirectly and
implicitly on each individual’s life. To be no doubt, blogging literally serves
as creative colossus of online literacy world that has been broadly opened a
central corridor for the creation of self-expression and community development
which exercises of the creation of the identity.
In the time of
far-reaching changes like present day, blog is generally recognized as a quintessential
newborn for computer-mediated-communication (CMC) in which it is often
presented in various forms of manifestation and structure (Pluempavarn &
Panteli, 2007). While there are wide diversity in the way people have
benefitted from the act of blogging, blog is usually playing a major role in
the personal memoir and public discussion (Herring et al., 2005; Huffaker,
2004). Moving toward increasing visibility and availabilities of all different
blog post types on the Internet, many of them come with much closer interface
between other blogs regarding its contents and information being published
through which their respective links are compatibly shared (Blood, 2002).
Despite to the fact that the phenomenon of blogging lies a labyrinthine network
of virtual interactivity among the mass, it has been redounded to the
characterization and underlying strength of self-exposure which devoted to be
foundation stone of enhancement and maintenance of the individual’s identity
within the social context. Hence, this would be correct to imply that those who
actively participate themselves in the online blogging are presumed to be more
likely to intensify their own existential plum of defining who they really are.
So, let us talk about
some of the examples of the existing wedding blogs that have been opted for as
our case studies like STYLE ME Pretty
(SMP) and equallywed. By looking
through the overall design framework of these two blogs, what is such
interesting that they are specifically created for the part of lesbian, gay,
bisexual and transsexual (LGBT) community. Similarly, both blogs are widely
occupied with the details of every single LGBT couple’s marriage ceremony
including the place of the wedding, photographers, entertainments, attendant
attire, catering service, venue decorations and guest invitations. Seen in this
light, these blogs tend to be characterized in a more personalized,
individualistic, affectionate kind of self-presentation and communication and
fully being used as the similar manner of writing an online diary or personal
journal. Though Foucault (1988) stated that writing had greatly evolved into a
powerful component in the way that bordered much on the emphasis on the nature
of preservation and construction of one’s self, so far pinpointed that “taking
care of the self in and through writing is one of the oldest Western
traditions” (p. 27). They extend beyond the informative role of exchanging the
ideas and conducting debating sessions, rather develop into another ultimate
vehicle for the bloggers to get in touch with the audiences who have never
approached them before by expressing their intimate feeling and thoughts to
them. This is mainly due to massive marginalization and discrimination towards
these groups of people by the majority of society. Their living styles and
behaviors are seem to be rebelled against what the dominant cultural value
dictates and therefore, they have heavily been isolated and disengaged from
their particular community. Accrue to this, these experiences leave them
exceptionally vulnerable to lack of greater opportunity to voice out their
opinions and concerns. This resulting provides those blogs a useful platform to
toss around and steer the crowd attention to the predicament of these
marginalized group which establishes the spectacular recognition of their
potential and qualities as a person between themselves. As Foucault (1988)
mentioned,
“Technologies
of the self…which permit individuals to effect by their own means, or with the
help of others, a certain number of operations on their own bodies and souls,
thought, conduct, and way of being, so as to transform themselves in order to
attain a certain state of happiness, purity, wisdom, perfection, or
immortality.” (p. 18)
In this regard, those online creative
expressions represents a viable signifier to the technology of self, not simply
making sense to their individual differentiation in the society in that LGBT
people acquire power to write whatever they want to the extent of leading them to
be the person they want to be.
There are two wedding blogs that we have chosen which
are STYLE ME Pretty and equallywed. Firstly STYLE
ME Pretty is a blog that covers weddings from both heterosexual couples as well
as the gay couples. One post on gay marriage entitled “Intimate Beachfront Gay
Wedding in Phuket, Thailand” by Thia Laurain posted on July 28, 2015 which
could be reached at http://www.stylemepretty.com/2015/07/28/intimate-beachfront-gay-wedding-in-phuket-thailand/.
Secondly equallywed is a blog
that covers weddings for the lesbian, gay, bisexual and transgender (LGBT)
community. One interesting post on the lesbian wedding entitled “Tucson,
Arizona Desert Wedding written by Guest which could be found at http://equallywed.com/tucson-arizona-desert-wedding/ for further reading.
STYLE ME Pretty blog
is addressed to the enthusiastic brides who seek for stylish weddings. Viewers
that participated in the blog are people aged 21 and 37 with the median age of
27. In order to participate, users or guests are to register to STYLE ME Pretty
login page at https://www.stylemepretty.com/login/?redirect_to=/registry-guide#register
which leads to the webpage as shown:
Other
than that, users of STYLE ME Pretty could
follow on Instagram, Pinterest, Facebook and Snapchat as shown below:
There
is a platform whereby users and guests could leave a comment for STYLE ME Pretty blog as shown:
In contrast the equallywed blog is aimed at
the lesbian, gay, bisexual and transgender community. The participation of equallywed ranges from the blog’s editors,
guests (those who share the same interest of LGBT wedding), wedding vendors
such as Stroudsmoor
Country Inn, the Westin Cape Coral Resort, Nola Dukes Band, Blanc de
Bleu-Miami, One Atlantic Events and many more. Participation to equallywed for guests is to firstly
register to an equallywed account at http://equallywed.com/profile/register/ as shown below:
1. Register
an account>>account details>>profile details>>social
profile>>click ‘register’
2. Subscribe
to equallywed
3. Follow on Facebook
|
equallywed is
a digital magazine that displays comments and suggestions through a media
platform which ascertain the value of LGBT relationships. It discusses mainly
through news articles published by users and guests. The link to submit
write-ups (articles) could be reached at http://equallywed.com/submissions/ that would lead to a webpage as shown below:
American Civil Liberties Union (ACLU) said that the
“lesbian, gay, bisexual and transgender people can live openly without
discrimination and enjoy equal rights, personal autonomy and freedom of
expression and association” (American Civil Liberties Union [ACLU], 2014). As a conclusion, these two wedding blogs
exhibit the lavish wedding planning to the community of LGBT. These two blogs
also supported the LGBT’s rights to have the same livelihood like the
mainstream society.
References
American Civil
Liberties Union (ACLU). (2014). Retrieved from https://www.aclu.org/issues/lgbt-rights
Blood, R. (2002). Introduction. In J. Rodzvilla (Ed.), We’ve got blog: How weblogs are changing our culture (pp. 9-13). Cambridge, MA: Perseus Publishing.
Foucault, M. (1988). Technologies of the self. In L. H. Martin, H. Gutman, & P. Hutton (Eds.), Technologies of the self: A seminar with Michel Foucault (pp. 16–49). Amherst, MA:
University
Massachusetts Press.
Herring, S., Scheidt, L., Wright, E., & Bonus, S. (2005). Weblogs as a bridging genre. Information Technology and People, 18(2), 142-171.
Huffaker, D. A. (2004). The educated blogger: Using weblogs to promote literacy in the classroom. AACE Journal, 13(2), 91-98.
Pluempavarn, P., & Panteli, N. (2007). The creation of social identity through weblogging. Bath, UK: University of Bath School of Management.
Strong, D., Lepperd, E., Weers, S., Greene, E., Hurwitz, G., Thienes, C. (2007). STYLE ME Pretty. Retrieved from https://www.stylemepretty.com/